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schlage rekey kit
Worth a lookShows a sweet-spot price point ($63.92 avg), but a concentrated shelf (top 5 take 67% of clicks) keeps it on the watch list.
Avg price
Great$63.92avg listing price — sweet spot $15–$100
Review moat
Great256.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good$370K$370K/yr · 94K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Price range
Okay$13.64–$263.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse