59
sawzall
Launch itA $5.6M/yr market growing +13.5% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$5.6M$5.6M/yr · 2.2M searches
Avg price
Great$91.37avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,566.02avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$31.82–$279.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price