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salt lamp
Skip itSoft demand (-8.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.83avg listing price — sweet spot $15–$100
Price range
Incredible$17.97–$47.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.7M$1.7M/yr · 2.1M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad7,227.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Signals High Returns