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salt lamp night light
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.96–$28.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$174K$174K/yr · 129K searches
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,068.15avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Returns