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saloon doors
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Incredible94.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$148.63avg listing price — sweet spot $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$97K$97K/yr · 273K searches
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Price range
Bad$19.95–$663.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale