53
safety vest
Worth a lookShows sweet-spot pricing room ($6.29–$65.38), but weak search conversion (1.8%) keeps it on the watch list.
Price range
Great$6.29–$65.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.38avg listing price — sweet spot $15–$100
Market size
Good$771K$771K/yr · 2.7M searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,795.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale