62
safety glasses
Launch itA $6.6M/yr market growing +9.4% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$6.6M$6.6M/yr · 7.4M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.82avg listing price — sweet spot $15–$100
Price range
Great$6.51–$50.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,580.78avg incumbent reviews — the moat a new listing must climb