47
safety belt
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.58avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$5.31–$239.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,388.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$130K$130K/yr · 98K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch