50
rubbermaid sink mat
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Good$6.47–$31.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,199.37avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 46K searches
Signals No Dominant Brand