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46

router plane

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A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 20Conversion 15Competition 69Returns 61Price range 30Avg price 83Brand share 73Review moat 95Quality gap 55

Review moat

Incredible93.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$78.49

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$26.11–$269.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Market size

Bad$59K

$59K/yr · 61K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Reviews