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router guide
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.48avg listing price — sweet spot $15–$100
Price range
Great$10.00–$120.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good960.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$127K$127K/yr · 77K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch