65
rope
Launch itA $1.9M/yr market growing +26.5% this quarter with returns at 1.5% — clears our launch bar.
Market size
Great$1.9M$1.9M/yr · 2.1M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Great$5.02–$116.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,916.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand