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room to room fan
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Great+65.5%90-day search growth — must beat 0% to launch
Avg price
Great$94.51avg listing price — sweet spot $15–$100
Price range
Good$58.02–$137.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,758.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay$220K$220K/yr · 170K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 5% kills the launch gate