45
romantic
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$19.28avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$5.22–$46.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,914.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 204K searches
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand