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romantic candles
Skip itSoft demand (-39.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$16.86avg listing price — sweet spot $15–$100
Price range
Good$6.22–$33.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,078.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 66K searches
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand