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ro membrane
Worth a lookShows a sweet-spot price point ($43.35 avg), but soft demand (-18.9% this quarter) keeps it on the watch list.
Avg price
Incredible$43.35avg listing price — sweet spot $15–$100
Price range
Great$12.75–$113.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,051.16avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 55K searches
Growth
Bad-18.9%90-day search growth — must beat 0% to launch