50
rgb outdoor lights
Worth a lookShows a sweet-spot price point ($84.18 avg), but weak search conversion (1.6%) keeps it on the watch list.
Avg price
Great$84.18avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Market size
Good$521K$521K/yr · 382K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$11.20–$244.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,023.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals High Price