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Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$59.89avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$14.87–$148.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,396.49avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$242K$242K/yr · 151K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate
Growth
Bad-27.4%90-day search growth — must beat 0% to launch