50
rescue knife
Worth a lookShows a sweet-spot price point ($34.10 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible$34.10avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$8.25–$103.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,678.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 225K searches
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale