48
rekey kit
Skip itA small market ($115K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$46.19avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good532.71avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.69–$142.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 90K searches