45
reflective jacket
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$42.13avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$19.61–$147.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,916.2avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$145K$145K/yr · 383K searches
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale