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red washi tape
Worth a lookShows searches that convert (16.6% search→purchase), but soft demand (+1.7% this quarter) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$3.87–$29.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,925.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$135K$135K/yr · 74K searches
Growth
Okay+1.7%90-day search growth — must beat 0% to launch