43
red tea lights candles
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$5.70–$20.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Bad6,470.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 66K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand