43
red spotlight
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.88avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good917.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$10.07–$159.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 33K searches