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red lights halloween
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+400.0%90-day search growth — must beat 0% to launch
Avg price
Good$13.89avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$8.70–$20.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,428.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad5.0%return rate — above 5% kills the launch gate
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$12K$12K/yr · 35K searches