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red light bulbs
Skip itSoft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$6.81–$44.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Market size
Good$651K$651K/yr · 538K searches
Review moat
Okay2,686.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.1%90-day search growth — must beat 0% to launch