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red light bulbs for sleep
Skip itSoft demand (-6.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Price range
Good$6.90–$29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,181.42avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$121K$121K/yr · 88K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch