45
red lamp shade
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$36.93avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Review moat
Great178.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$10.56–$164.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 86K searches
Returns
Bad10.8%return rate — above 5% kills the launch gate
Signals High Returns