45
red incandescent light bulbs
Skip itSoft demand (-36.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.99avg listing price — sweet spot $15–$100
Review moat
Good958.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.72–$29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$73K$73K/yr · 69K searches
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier