50
red flameless candles
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but soft demand (-29.1% this quarter) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$20.61avg listing price — sweet spot $15–$100
Price range
Great$6.37–$77.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$161K$161K/yr · 269K searches
Review moat
Okay3,134.11avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.0%return rate — above 5% kills the launch gate
Growth
Bad-29.1%90-day search growth — must beat 0% to launch