45
red and black wire
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good1,029.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.12–$27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.44avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 49K searches