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rechargeable candles
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.08avg listing price — sweet spot $15–$100
Price range
Great$10.61–$39.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$285K$285K/yr · 453K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,830.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.7%90-day search growth — must beat 0% to launch