48
recessed outlet
Skip itHigh returns (7.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.63avg listing price — sweet spot $15–$100
Price range
Great$9.09–$62.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good742.67avg incumbent reviews — the moat a new listing must climb
Market size
Good$610K$610K/yr · 524K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Returns
Bad7.7%return rate — above 5% kills the launch gate
Signals High Returns