36
recessed light with night light
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$70.62avg listing price — sweet spot $15–$100
Review moat
Great467.1avg incumbent reviews — the moat a new listing must climb
Price range
Good$24.73–$141.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$86K$86K/yr · 62K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch