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51

recessed light bulbs

Worth a look

Shows a sweet-spot price point ($20.43 avg), but soft demand (-3.7% this quarter) keeps it on the watch list.

Market size 73Growth 23Conversion 77Competition 40Returns 49Price range 76Avg price 89Brand share 37Review moat 50Quality gap 37

Avg price

Great$20.43

avg listing price — sweet spot $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.78–$28.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$805K

$805K/yr · 529K searches

Review moat

Good1,492.95

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Trend