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radiance candle collection
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.71avg listing price — sweet spot $15–$100
Price range
Great$6.83–$69.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,376.48avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 26K searches
Signals High Returns