49
puzzle light
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Price range
Great$9.99–$62.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$190K$190K/yr · 163K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,473.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand