48
putty knife
Skip itPrices mostly outside the sweet spot ($3.22–$13.85) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$964K$964K/yr · 858K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,158.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.16avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad$3.22–$13.85cheapest to priciest tracked listing — scored on the share inside $15–$100