34
purple light bulbs
Skip itPrices mostly outside the sweet spot ($5.91–$13.85) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,708.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 167K searches
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.91–$13.85cheapest to priciest tracked listing — scored on the share inside $15–$100