48
purple fairy lights
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.28–$22.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,295.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 144K searches
Signals No Dominant Brand