39
pur water filter replacement for pitcher
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.39avg listing price — sweet spot $15–$100
Price range
Great$9.04–$58.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Review moat
Bad14,434.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 12K searches
Brand share
Bad100%top-5 brand share — brand-locked demand