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pumpkin string lights
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+260.3%90-day search growth — must beat 0% to launch
Review moat
Great472.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Price range
Okay$7.42–$18.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 108K searches