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puck lights
Launch itA $987K/yr market growing +6.9% this quarter with returns at 2.3% — clears our launch bar.
Avg price
Great$18.81avg listing price — sweet spot $15–$100
Market size
Great$987K$987K/yr · 1.6M searches
Price range
Great$7.26–$39.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,083avg incumbent reviews — the moat a new listing must climb