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protective sunglasses
Worth a lookShows a sweet-spot price point ($31.76 avg), but a small market ($75K/yr) keeps it on the watch list.
Avg price
Incredible$31.76avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$6.51–$164.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,443.37avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 60K searches