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power failure night light
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.37avg listing price — sweet spot $15–$100
Price range
Great$8.65–$49.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,816.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 92K searches