50
post level
Worth a lookShows low returns (1.3%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good854.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.12–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.62avg listing price — sweet spot $15–$100
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$130K$130K/yr · 100K searches
Competition
Bad80%top-5 click share — a locked-up shelf