50
porch light bulb
Worth a lookShows no brand lock-in (top 5 brands take 59% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Price range
Good$6.70–$29.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Market size
Okay$154K$154K/yr · 233K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,675.21avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand