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porch hanging lights
Worth a lookShows a sweet-spot price point ($24.26 avg), but a small market ($52K/yr) keeps it on the watch list.
Avg price
Incredible$24.26avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$6.34–$47.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Bad8,044.76avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 127K searches
Signals No Dominant Brand