49
pop up outlet
Skip itHigh returns (8.3%) — this niche doesn't clear our bar today.
Review moat
Great254.85avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Market size
Good$762K$762K/yr · 321K searches
Avg price
Good$126.44avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate
Price range
Bad$19.63–$651.17cheapest to priciest tracked listing — scored on the share inside $15–$100