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polyurethane waterproof coating
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$14.99avg listing price — sweet spot $15–$100
Market size
Good$540K$540K/yr · 704K searches
Price range
Good$7.92–$26.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,692.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand